When people think of confidence, they often imagine someone walking into a room with charisma, standing tall, speaking clearly, and seemingly not caring what others think. But the truth is, confidence is much deeper and more personal than outward appearances.
In a recent episode of the Feed Your Soul with Kim podcast, I sat down again with my longtime friend and confidence coach Erin Sum. Erin was my very first podcast guest back in 2019 (Episode 24), and we had a powerful conversation then about how to build confidence. This time, we went even deeper, because confidence isn’t a one-time achievement. It’s an evolving, ever-expanding journey.
If you’ve ever struggled with self-doubt, perfectionism, or that inner voice telling you “you’re not good enough,” we got you.
From Shy to Confident: Erin’s Story
Erin shared a vulnerable and inspiring story about how her confidence journey began. As someone who once identified as extremely shy, she never imagined she would one day speak on stages or coach others to embrace their power.
Her turning point??? She joined Passion Parties — an in-home party company selling relationship-enhancing products. Erin had to speak in front of groups, lead events, and sell products that made most people blush. It was uncomfortable, bold, and totally transformative.
“That was a massive leap outside my comfort zone,” she said. “But I knew I was here to make a difference. I just didn’t know how to do it until I took that step.”
This leap set off a chain reaction that led her to discover life coaching, eventually becoming a full-time confidence transformation coach.
Isn’t Shyness and Confidence the Same Thing?
One of the most fascinating parts of our discussion was around the connection between shyness and confidence. Are they always linked?
Erin believes that, in many cases, they are.
“Shyness often means we’re shrinking ourselves, holding back from being who we really are,” she explained. “It’s not just about being quiet — it’s about hiding your light.”
That doesn’t mean every quiet person lacks confidence. But when shyness is rooted in fear of being seen or judged, it can be a signal to look inward and ask:
- What am I holding back?
- Why am I afraid to be fully seen?
- What is the worst that could happen if I am seen?
5 Hidden Signs You Might Be Lacking Confidence
Low self-confidence can show up in sneaky ways. Erin and I discussed several phrases and habits that people don’t always associate with confidence, but which are clear signals:
- “I don’t deserve that.”
Whether it’s a compliment, a raise, or a relationship, feeling unworthy is a hallmark of low confidence. - Second-guessing yourself constantly.
If you can’t decide without spinning your wheels, it’s often rooted in self-doubt.
Putting things off because you fear failure or judgment? That’s confidence hiding in the shadows.
The need to “get it right” before acting can paralyze you — more on that later.- Not taking action.
Inaction isn’t laziness! It’s often fear disguised as hesitation.
Confidence is a Practice, Not a Destination
One of the most empowering ideas Erin shared was this:
“The more confident you become, the more those limiting beliefs fade away. But they come back- just at a different level.”
There’s a saying: “New level, new devil.” Erin offered a twist: “New level, old devil,” because often, the same fears resurface, just in new disguises.
Maybe you’ve conquered public speaking in small groups, but now you’re afraid to speak at a conference. Or you’ve built a business, but now you’re scared to raise your rates.
That’s not failure. That’s growth.
Really, confidence work is never really “done.” It evolves with you.
Let’s Talk About Perfectionism
Oh, perfectionism: the enemy of creativity, progress, and peace of mind.
Both Erin and I admitted that we’ve fallen into the perfectionism trap. As a Virgo and an only child, Erin joked she was “triple-whammied” with the perfectionism gene.
“I used to spend so much time perfecting a web page or writing,” she said. “Eventually, I had to accept it was never going to be perfect.”
Her favorite mantra (which I now use regularly) is from our mutual mentor, Caterina Rando:
“Done is better than perfect.”
It sounds simple, but it’s a game-changer. Every time I remind myself of this, I can move forward even when things feel messy.
If you’ve ever held back because you couldn’t get something just right, you’re not alone and that’s perfectionism at work.
Haters are Helpful!!!
This might surprise you: one of the biggest confidence boosts Erin ever experienced came from getting her first “hater.”
Yep, someone in her community tore her down publicly. Instead of shrinking, Erin celebrated. She even made a video that night (in her hoodie, no makeup, 9 p.m.) and said:
“Getting a hater means I’ve made it. It means I’m standing for something.”
That video became her most-watched video ever.
Here’s why this matters: If you put yourself out there, people will criticize. Some might even try to tear you down. That’s not a sign to stop — it’s a sign that you’re being bold.
Truth bomb: The people who truly care about you don’t need you to be perfect. And the people who demand perfection? They’re not your people.
Small but Powerful Ways to Build Confidence
So how do we build confidence? Especially if we feel stuck, scared, or deeply self-critical?
Erin offered four simple but powerful steps:
- Ask yourself: What am I afraid of?
Often, naming the fear is enough to take away its power. We tend to exaggerate what might go wrong.
- What’s the worst-case scenario?
Be honest. If you speak up in a meeting, what’s the actual worst that could happen? Usually, it’s not nearly as bad as your brain makes it out to be.
- How would I act if I felt confident and bold?
Imagine your future self, the one who’s already living confidently. What would they do right now?
- Take one small step.
Not a leap. Just a step.
- Send that email.
- Make that call.
- Speak one sentence
Confidence grows with action, not waiting.
Confidence in Real Life: What It Looks Like
Let me share a personal story: I recently had to attend a networking event. As someone who often helps others navigate fear and discomfort, people assume it’s easy for me. It’s not.
I had to sit myself down and say:
“Kim, just go. Show up as you are. You’ll find your people there.”
And I did. I had conversations that mattered.
The fear beforehand was real.
I had to lean on my confidence tools just like you do.
Confidence doesn’t mean fear is gone. It means you show up anyway.
The Power of Community
One of the most underestimated parts of building confidence is community.
Erin and I both emphasized how important it is to surround yourself with people who:
- Celebrate your growth
- Encourage your bold steps
- Support you when fear shows up
If you don’t have those people in your life yet, seek them out. Join a group. Hire a coach. Talk to a therapist. We are not meant to do this alone.
Self-Reflection: Confidence Check-In
Here are a few journal prompts to help you integrate what you’ve read:
- Where in your life are you currently holding back?
- What fear is underneath that hesitation?
- How would you act if you believed in yourself just 10% more?
- Who in your life encourages your confidence — and who drains it?
- What’s one bold (but manageable) action you can take this week?
Finally, You Deserve to Shine
Confidence isn’t about being loud, being “perfect,” or having it all figured out.
It’s about:
- Trustingyourself, even when you’re unsure.
- Showing up, even when you’re scared.
- Acting, even when you’re doubting.
- Believing, even when you feel shaky.
If you’re struggling with low confidence right now, take a breath. You’re not alone, and you’re not broken. Confidence isn’t something you either have or don’t — it’s something you build. One small, brave action at a time.
Erin and I are living proof of that.
So today, ask yourself:
✨ What would I do if I trusted myself just a little more?
Now go do that.
Want more?
🎧 Listen to the full Feed Your Soul with Kim podcast episode #123 “Beyond Confidence” with Erin Sum. https://podcasts.apple.com/us/podcast/123-beyond-confidence/id1473042304?i=1000717437412
🌀 Subscribe to hear more stories, insights, and practical tools for emotional well-being, confidence, and empowerment. https://podcasts.apple.com/us/podcast/feed-your-soul-with-kim/id1473042304
You’ve got this — and we’ve got you.
Disclaimer: This blog is not a replacement for mental health counseling. If you are suffering, seek out a qualified mental health provider. You are worth it!!!
Kim McLaughlin, MA is a Psychotherapist, Speaker, Author, and Coach who helps people literally feel better in their lives.
She specializes in providing therapy for people who suffer from binge eating and emotional eating. She is a Certified Intuitive Eating Counselor. She is the author of the best-selling book Feed Your Soul Nourish Your Life! A Six Step System to Peace with Food and the Amazon #1 Best Selling book Discovery Your Inspiration.
You can find Kim on her podcast Feed Your Soul with Kim and you can find it on all podcast platforms.
Wondering if you are an emotional eater? Sign up for the free Am I an Emotional Eater Quiz.
Erin Summ is a Confidence Coach. You can find out more about her on her website- https://erinsumm.com/
Check out her Bold Confident Speaker Series: https://erinsumm.com/empoweredwoman-speakerseries/
